Foremost Nigerian blogger and entrepreneur, Linda
Ikeji, lately launched a new social media web-site, Linda
Ikeji Social (LIS), a social media platform which innovatively fuses news reporting, social interaction and on the web buying
all in one particular place. In this chat, Ikeji discusses the secrets behind her career, how she
has been in a position to wade via the stormy waters, the new
social media platform (Linda Ikeji Social), and her opinion on business partnership with government.
You are identified as the queen of blogging. How did it all commence?
It all started in 2006 just after a friend told
me she read a story about me on the world wide web,
and out of curiosity I logged on to the web-site to study
the story.
What has been your drive? Passion is what has
driven me all through to this point, because, like I said earlier, it
is not just about me living my dream, I wanted to be a journalist, a broadcast
journalist. A lot of individuals I admired in these days were broadcasters or Tv presenters, like Frank Olize I admired reporting, so what kept
me going on the blog has been passion because I’m living my dream carrying out it.
Don’t you consider you are deviating from the norm contemplating the fact that Linda Ikeji Blog
has been very thriving? Linda Ikeji Social (LIS) and Linda Ikeji Blog (LIB)
are extremely related it’s the very same on-line company.
LIS is an extension of LIB generally simply because most of the stuff
you find on LIB you discover on LIS.
We are not deviating, they are incredibly related corporations, on-line technology,
news reporting, they are pretty equivalent, they operate hand in hand.
What is Linda Ikeji Social all about compared to Linda Ikeji Blog?
LIS is a combination of social networking, news reporting, shopping for and selling.
How I came about it was this, I believed about the visitors that
happens when individuals go on the net and the 1st a single is
how men and women keep up, that’s why Facebook has the most customers in the planet.
It aids you connect to other people today in actual time, study what individuals are saying, chat with other folks.
I feel that is the quantity one particular purpose people go on the web.
The second purpose people go on the web is for them to read the news, to know what goes
in the world about them. The third purpose men and women go on-line
is to get and sell, to shop. What distinguishes LIS from other social media platforms?
We have monetised LIS, there is no other social network in the planet or
maybe in this portion of the planet where there is some thing named the wallet.
Each and every user on LIS has a wallet either by the
giveaway by means of stories or if you have many individuals
following you on the web page we’ll monetise it.
So I just felt like people commit a lot of funds being on-line,
simply because they invest in data and nobody gets anything out of it.
So I feel it is time persons started to get extra from
employing the social media. Generally, we share the money we make from corporations with our
users, we gather from the organizations, hold some and give out some to our subscribers.
How do you raise funds for buyer rewards in such a time of financial
recession? Next week we’re going to give out another sum, and of course
it won’t be the exact same amount, most likely half of
it. And we’re going to give out recharge card and so many other merchandise mainly because other brands are going to get involved.
We’re just a week old so, for now, we have to fund all this with our own money before other brands
become element of it.
You either spend the users or…
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Proper now, we’re funding every thing by ourselves there is no private investor anywhere.
The cause I mentioned no is simply because, for now, I do not know the value of what I’m doing right now or what it would be.
I cannot place a price to it that I would say ‘okay, come and pay this
amount and take a certain percentage’. So, ideal now, I’m funding every thing 100percent and I do
not know if I would enable for private investors. I’m
just taking it a step at a time for now. Do you intend to partner with private investors anytime quickly?
It depends on how significant it gets. If it gets larger than me, then I would
give space for private investors, but if it does not, I’ll manage
it all by myself.
Don’t you feel you might be perceived to be proud
by saying you don’t will need private investors to invest in LIS now?
I’m not the proud type, in reality, I’m quite humble.
Folks do not know that, to a pretty huge extent, I’m a pretty humble
individual because I know exactly where I’m coming from.
People today commonly have their own views about other
persons, but these who know me know that I’m very humble.
Why I do not want investors now is since I don’t know how to worth what I’m
carrying out yet. Would you partner with the government
if it signifies interest in your enterprise? Government does not companion with anyone on such factors
now, do they?
I would rather partner with private investors than government.
On a second thought, I can companion with government, but not that they would personal it, they would just be a partner.
What do you give in return to businesses who companion with you?
Publicity, free advert and publicity. Don’t you believe you’re taking
on too much running LIB and LIS all by oneself? No, for Linda Ikeji Blog, I’ve staff functioning with me although I’m nevertheless on best of it.
For Linda Ikeji Social, I also have employees
functioning for me and I’m also on top of it.
LIS and LIB are the very same on the internet enterprise 1 in fact feeds from the other.
I don’t really feel it is too a lot, it depends on what you feel your capabilities are apart from,
I feel like I’m capable because I’ve been blogging for ten-years now, so, blogging is less complicated for me now.
Anytime you see me on my laptop, you’ll see LIB on 1 side and then you’ll see LIB on the other, just for me
to monitor every little thing that is going on so it is certainly not larger than anything I can deal with.
If you have to liquidate either of LIS or LIB
due to challenges beyond you, which would it be? That’s a quite difficult question nobody
prays for such, but if that happens, oh my God!
To be truthful, sitting down right here ideal now,
I would shut down Linda Ikeji Social due to the fact I
don’t know what the future of LIS would be whereas Linda Ikeji Blog is
already really productive.