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[img]https://cdn.shopify.com/s/files/1/0018/0653/2720/products/product-image-612064857_600x600.jpg?v\u003d1539207873[/img]As athleisure becomes more and more
trend driven, we’re seeing consistent spikes in the use of unexpected
fabrics. Velvet continues to have a strong presence thanks to brands like Alala and now it looks like denim may be following suit.
No Ka ‘Oi is the first prominent athleisure brand
to jump on denim by using the classic fabric in a new light.
Though fitness clothing may seem like an odd use for denim, it’s worth remembering that before being turned into fashion material, the fabric initially gained popularity among factory workers, miners, farmers and cattlemen. No Ka ‘Oi is part
of Rilievi, an Italian group known for haute couture, handmade tailoring and embroidery.
The key to making denim work in fitness apparel, according to No Ka
‘Oi Creative Director Simona Finelli, is to integrate
it into separates with Lycra so you’re still getting stretch and a form-flattering fit.
"Denim offers a completely new and unconventional way to work out. Finelli even goes so far as to recommend doubling up on your denim. And no worries about shrinkage! Just make sure to machine wash at 30 degrees on a delicate setting and don’t tumble dry.

Now facing competition from countless activewear startups, Lululemon is eyeing its future in a post-athleisure world, where comfort-not product categories-determines what consumers wear to work as well as the gym. By capitalizing on this individualized, data-based style of customer experience, the brand wants to push the athleisure genre it pioneered in the 2000s forward. "It’s an entirely new paradigm for us," says Waller. Whitespace’s new technology is just one part of Lululemon’s effort to use science to stay on top of an overcrowded activewear industry. In a landscape where new startups are popping up every day, 20-year-old Lululemon is now an established player. 3 billion and it had a network of 415 stores-and counting-in North America, Europe, Asia, and the Middle East.

It has 13,500 employees across the world. Over the last five years, Lululemon has experienced a growth streak, regularly beating analysts’ expectations, despite the fact that it has gone through three different CEOs. In July, former Sephora executive Calvin McDonald stepped into the role of CEO after his predecessor, Laurent Potdevin, left abruptly because he had an improper relationship with another employee at the company. None of this seems to have any any impact on the company’s bottom line: Lululemon stocks soared by 80% during this period. Lululemon was founded in 1998 by Chip Wilson, a charismatic and occasionally controversial businessman from Vancouver.

An avid yogi, Wilson believed there was space in the market for a company that created high-quality, high-performance gear specifically designed for low-intensity exercise like yoga and Pilates. 90 leggings that were stretchy, but that didn’t provide the same kind of intense compression necessary for high-impact sports. For several years, Lululemon was just a niche womens wear boutique in Kitsilano, a posh Vancouver shopping district, with Wilson’s office on the second floor. But by the early 2000s, Lululemon was setting up stores in big U.S. Some raved about how comfortable they were, while others loved how flattering they were, since they flattened the stomach and appeared to lift the butt. Fans created blogs, where they feverishly discussed and reviewed new products. 15,000 On Lululemon And She Doesn’t Even Do Yoga." At a price point that was significantly higher than other activewear
brands, Lululemon clothing became a status symbol among well-heeled women in New York and San Francisco.
All of this transformed Lululemon into a household name.
The brand expanded its product selection, creating leggings
for running or high-impact workouts, a wide range of bras, down jackets, raincoats,
bags, and anything else that might go along with an aspirational lifestyle centered on wellness.
149 million in annual revenue.

SoulCycle and Tory Sport join forces to create a new women’s activewear collection. This exclusive collection includes matching leggings and sports bras, a crewneck, hoodie, and jacket.
Wearing the right gear to Spin class is an important aspect of feeling comfortable and confident so
you can perform your best. SoulCycle, the widely popular indoor cycling studio with a cult-like following, and Tory Sport, a women’s performance
activewear brand, just launched new designs
that will surely make you feel strong and stylish, on and off the bike.
Each piece was designed with high-tech performance fabrics
that were specially tailored to suit the demands of a high-intensity Spin class
or indoor workout. The collection features an assortment of matching leggings and sports
bras adorned with chevron details, as well
as a crewneck, hoodie, and jacket to throw on before or after
class. The blue, white, and bright yellow color combos make it easy to mix
and match each piece.

We all want to look our best and find clothes that will make us look
as fabulous as possible. You can truly play tricks on the eyes with colors, cuts, and
textures. Being active with fitness we all share the same goal and want
our activewear to not only have superb function, but also showcases
our bodies, bringing out the best. You will want to find colors that are
complimentary to your skin tone to start with. A drastic contrast of color could draw attention to
sections you want to disguise. Any pattern that incorporates
vertical lines really helps to make you appear thinner.
Whether it is a solid vertical print or narrower lines, both
will have the same slimming effect.

Accentuate your thinnest areas by using smartly placed ribbing or colored piping.
Some embroidery on the sides of your pants will make your legs
look slimmer. A lot of people stick to the saying that darker
colors make you look thinner, especially when compared
to bright colors. Whilst this is a safe bet, go on, experiment with color, be
fresh and stylish at the gym! Mix and match colors with your safe
darks; put color on the areas of your body you want
to highlight and darker on the areas you are seeking some help to conceal.

Don''t be afraid of prints on your activewear. If you want to conceal a
certain area, a classic simple pattern is great option for you.

Prints are in, and can in fact create wonderful illusions over the body.

If you wear a color that makes you happy, you will feel great in your activewear.
The right fabric can play a huge part in looking slimmer in your activewear.

Look for a good stretchy fabric, that offers support is a good way to
go. Certain activewear brands are designed to pull you in just where we all need to be pulled in and leave it a little
looser just where it should be a little looser!
A well cut piece of activewear will make you look like you have
lost weight instantly! The top activewear brands do this automatically,
so make sure you choose activewear brands with a good reputation.
Activewear has the ability to slim us in seconds!
Having these tips in hand will allow you to get the most flattering pieces on your next activewear shopping trip.
Now you can feel prouder than ever when you catch a glance
in those gym mirrors. Keep up the good work and remember - stay active!

With every passing day, the men's fashion evolve and change,
but there are certain fashion trends that never go out of style and one among them is men's sweatshirts online.

In this blog post, we have mentioned about how to style men sweatshirt adequately.
Sweatshirts are part of the fashion world since 1920's.
Benjamin Russell Jr(a famous football player) started with this idea.
Earlier the players used to wear wool jerseys that were uncomfortable,
itchy, vulnerable to shrinking and made the exercise worst during the
summer conditions. Actually, the sweatshirts worked out
to be a boon to the players because they do exactly for what
it was made like: it absorbed sweat, provide comfort, added style to their
look. With passage of time, various surfers, skaters,
hip stars adapted them in their own style.

With so many people wearing them, sweatshirts soon become a
trend. And, now everyone is wearing them or they have at least one in their closet, not for style,
but for comfort.
Why sweatshirts have become a popular garment among men? Sweatshirts for men are
stylish street side wear that look attractive and cool during the summer condition. Yes, with the revival of athleisure
trend this trend has arrived action. A wide range
of sweat shirts are available in the market like striped sweatshirts
online and dip dye sweatshirts. Made from cool fabric cotton, this can be
your perfect companion during the summer conditions.

How to wear it in a style? Today, various Bollywood celebrities including Varun Dhawan, Tiger Shroff, have
flaunted them in a style. Rule no 1-Remember, a lot has been said and written about sweatshirts.
Some sites even claim them as official wear for the business meeting
but at zobello, we show you the reality and it bites.

Though sweatshirts look cool as a gym wear, but it is not perfect for your office parties or even serious occasions.
Rule no 2-You can pair Crew neck t-shirt to add to street style look.
Complete the outfit with chinos and trainers to look stylish.
Rule no 3-On a dress down day at the office, you can wear them.
Team it up with skin trousers and dress shoes. Rule no 4-To surpass the weather conditions,
add sweatshirt with a hoodie with a black blazer.
Whether it is casual wear, street style wear or formal wear, you can rock
in style with sporty men sweatshirts. They are perfect trend for every weather condition.
Rock in your own way and be confident!

Road biking and mountain biking seem like similar sports, right?

Obviously you will wear similar women's activewear for each sport, but there are a few
differences. Road cycling is a much sleeker sport focusing on speed and efficiency.

The rule of thumb is, the tighter/snugger the better.
For road cycling, spandex/lycra is the choice for shorts. A short that is form fitting
will look good, feel good, and help you fit in with the subculture
that is road cycling. For jerseys, it's important to have a form fitting garment that will not have loose material to flap in the wind.

Also, road cycling jerseys will most likely match your shorts or be a reflection of
your personal style or sponsors (if you choose to have one).
For mountain biking the attitude and atmosphere is more relaxed,
as is the clothing you wear!

Mountain biking focuses more on baggy shorts with ample room to move about
the bike as you ride the trail and negotiate obstacles.

These shorts are a specific piece of women's athletic clothing since they are going to
be cut for a woman's body, as well as have a chamois pad insert in the shorts designed for women. A relaxed
or semi-form fitting jersey is the norm for a women's activewear top when mountain biking.
This will insure you comfort, style, and the ability to
maneuver easily without getting yourself caught
up on your bike or feeling restricted in your movement.
For helmet-wear in each sport, the differences are also easy to see.

Sweatshirts are seasonless. What we mean by this,
you can wear them at any time of the year. They are
thin enough to be worn during the summer, especially during
the evenings after sundown. In the winter they are equally effective considering how
you can use them to stay warm. They work as an effective layer or you can wear them as stand-alone apparel with denim jeans, chinos, and
even tailored trousers when they are in the right colour and style.
The sweatshirt is usually the go-to choice for men who are looking
to create effortless streetwear combinations mainly because they
are so comfortable.

The sweatshirt started off life as technical
apparel. It was created for American university football teams
back in the 1950s as something to wear on the campus.
The name of the university was proudly displayed on these sweatshirts.
Like all things that are associated with athletes go on to
become popular, the sweatshirt began to receive a healthy amount of traction as well.
It wasn't until the 1980s when the popularity of the sweatshirt began to skyrocket,
with the growth of the hip hop culture. Today
it is a very important part of the athleisure culture and is synonymous with great
casual fashion. Classic: The combination of white trainer shoes, denim jeans,
mixed with a sweatshirt is an original combination. It is
a style that has stood the test of time and is even popular today.

This combination is also an effective
way to show off the style quotient of your sweatshirt, especially if it has interesting logos and graphic designs.

Simple yet effective, this combination works as streetwear,
weekend wear and even as an outfit to a house party.
You can add variations to this look by integrating a bomber jacket and
a few accessories. Dressed up: You can dress up the standard looks of
a sweatshirt effectively and make it look smart. The only thing you need
to remember here is to make sure that your sweatshirt is solid coloured and neat.
Prints and smart apparel like tailored trousers and chinos usually do not complement each other.
Mens sweatshirts in neutral colours such as grey, black, beige
and even white are perfect for this look. Because sweatshirts closely mimic knitted pullovers, this look works flawlessly.

[img]https://cdn.shopify.com/s/files/1/0018/0653/2720/products/product-image-726867352_650x.jpg?v\u003d1546468013[/img]Finish it by combining with brogues, desert boots
or Chelsea boots. You can throw on a blazer or a bomber jacket on top.
Mix it up: We live today in times where the individuality
of a style is appreciated. So let your hair down and try out different variations of the casual and smart casual combinations to truly create your own identity with a sweatshirt.
A bomber jacket, shirts, chino trousers, denim jeans, tailored trousers, brogue shoes,
Chelsea boots are the other items that you need when styling up
a sweatshirt. Use the colour of the sweatshirt, its design and the prints on it to your advantage.
You can also try something adventurous like
pairing sweatshirts with eye catchy graphics with joggers
and basketball or running shoes. The sweatshirt has a lot of
fashion mileage. Five or six of them in your wardrobe should see you dressing effortlessly for a wide variety of occasions.

With a constant change in trends that come in and
out, it can be extremely difficult on both, your wardrobe
and your wallet to constantly catch up on the latest collections.
However, we're lucky this season as we see the biggest trend spill of
2016 into the year 2017. So, if you thought that you would need to throw away
those old clothes, you're mistaken.
You can be happy and reuse those old clothes and flaunt in with style this season too.

Time to Gear Up Your Sportswear with a Dash of Retro!

Did you know that sportswear has been one of the biggest fashion risers in menswear over the last few years?

If you're wondering how sportswear can be trendier in men's
fashion, here's what you need to know. The key pieces for
men's sportswear can include a matching two-piece tracksuit, drawstring trousers and a zip-up nylon jumper, tobacco brown or orange chevron prints, in fabrics with details.
You could top this look with a vintage leather bomber to ace that ultimate
1970s sartorial statement. Checks All the Way! The style
is back. And this time with a bigger following.
While you may have been wearing checks all your life, it is essential to keep in mind certain things.
Always remember, checks started off as being subtle and today,
has moved on to be bolder as most men have become much more
confident while wearing them. On most suits, a trend for the classic Prince of Wales checks
has now developed into a tonal windowpane.

Nowadays, a lot of athletes are seen wearing high quality fitness clothes.

And, that is just because there are a lot of advantages in wearing the same.
Be it a sprinter, long jumper, a distance runner or a normal person who loves
to do exercise. There is one thing that is common in all of them, they do their job with specially
designed fitness clothes. Shorts are one of
the most important that one should never forget before doing any kind of physical activity.
If you are also into practicing regular exercise,
then you can easily buy high quality shorts online at
the most affordable rates.

Men's Activewear shorts are the most popular types of shorts
available online. For any physical activity that involves running, jogging, or jumping, where there is a great deal
of load that is exerted on the thighs or on the upper leg muscles.
It is essential to maintain the leg muscles in an optimum working condition so that the sportsmen and athletes are able to perform to their maximum potential.

The high quality Activewear shorts aim to do just that.
Most of the times, when an athlete may pull a hamstring, might suffer from muscle pain, or any other thigh-related injury due
to inappropriate cushioning or support to the thigh muscles.
Using a suitable pair of good quality shorts can reduce the chances of such incidents.

Thanks to their material used in manufacturing these shorts, they apply a
uniform compressive force all over the leg muscles and thigh to
keep them in the proper place. This reduces any wastage of athlete's energy and effort
on account of improper muscle positioning or movement.
These shorts also protect the groin and thigh from rubbing against each other and
in the process, causing skin reddening or rashes of the skin due to friction.
Due to the compact support and firmness that these shorts offer, many athletes find them to
be a good and comfortable way of improving their performance in their respective sport.
Certain types of these shorts are also able to offer odor protection. At the same time, they also transfer moisture and sweat faster from the skin to the outer surface of the fabric.

It is extremely important to wear comfortable clothing while performing Yoga.
In fact your attire should be so comfortable that
you should be able to forget what you are wearing during yoga practice.
There are a variety of brands available in the market offering attractive Yoga
Wear. In fact, in this digital age there are a variety of
yoga wear online attires available at reasonable rates.
Here are some useful tips for selecting the best yoga wear.

Select a material which offers you total comfort while performing yoga so make sure that you are comfortable while performing it.

Wear such clothes which do not reveal excessively to minimize distortion.

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